MANILA, Philippines - To cushion the impact of rising oil prices, Pilipinas Shell will offer a P0.50 per liter discount on diesel for jeepneys and buses beginning January 1, 2011.
The discount will be made available under Shell's "Pepeng Pasada Loyalty Rewards Programme" for public utility vehicle drivers, and may be availed at special lanes in 15 Shell gas stations across Metro Manila.
"We hope that through this discount, we are able to help cushion the impact on the transport sector," Shell vice president for communications Roberto Kanapi said in a statement.
The Department of Energy (DoE) met with several transport groups on Wednesday and the discount lane for PUVs was one of the mitigating measures being proposed to soften the impact of higher fuel prices.
The DoE said high demand from Asian countries have pushed international fuel prices up, prompting local oil companies to implement a string of price hikes.
Transport groups have already filed a fare hike petition with the Land Transportation Franchising and Regulatory Board.